“But, it is on the space where there is nothing
that the utility of the wheel depends.”
Lao-Tseu
As a stakeholder in French tourism, you have probably already noticed the fact : there is a void in the landscape of French tourism.
A huge void with regard to the visibility and usability of tourist information for large cultural, sporting and entertainment events which enable you to make yourself known in your town, in your region and, even, beyond national borders.
A concert, an exhibition, a show, a new cultural practice, a sports meeting near your hotel structure, your agency, your offices… this is all information of prime importance – sometimes liable to change rapidly – which may be combined with your own.
Naturally, most of the time, this information already exists.
Institutions (tourist offices, Maison de la France, the French government, regions, departments, municipalities, etc.) and the media provide plenty of information for the general public and tourism stakeholders.
However, often, this information is not sufficiently centralised and coordinated on a national and, even, an international level, visible and, easy for you to use.
the void, the wheel
This observation of there being a large void as well as an opportunity to create an interactive technical and tourism tool adapted to your needs for local information which has been verified, updated and translated into foreign languages has become the central idea behind toorismag.com
That is the Genesis.
Today, Toorismag exists well and truly.
Birth announcement on the Web! Long life to it!
Apart from being the leading information tool for your marketing policy and your tourism and cultural site, it also aims to become your most loyal source of information on all that is new in the world of tourism off the beaten track.
the path
How?
By promoting, through regular editorials, details about what is going on in the world of tourism and culture, and interest in a unique contemporary approach.
Allow us to be even more precise:
- Everything we want to avoid : Everything we want to avoid: talking about tourism as enjoyed by our grandparents, supporting tourism swindles on the Net, in particular, offering endless clichés about unmissable fakes, things that have already been seen thousands of times, dust-covered events and industrial mass tourism.
- Everything which drives us : different tourism, local, innovative, community-based, attentive and surprising, namely, tourism which, sometimes, is on the outside, telling you about swindles, talking about unusual or new festive and sporting events organised by newcomers in need of a helping hand, informing you about the development of new forms of tourism, about tourism adapted to new modern-day populations.
Therefore, to be continued…
And, in order for this website to become as much yours as it is ours, do not hesitate to send us your comments, advice and suggestions. An entire team is at your service.
Long life to toorismag.com !
